About

Because It’s There is a travel design and production studio specializing in highly tailored journeys, complex logistics, and strategic consulting within the travel industry.

Founded by Alice Howell, who brings over two decades of experience across global travel planning, operations, and client experience, the company operates at the intersection of creativity and execution. From designing deeply personalized itineraries to producing multi-layered group programs and advising on travel strategy, the work is grounded in precision, discretion, and a nuanced understanding of how people move through the world.

Because It’s There partners with private clients, companies, and travel brands to create experiences that are both seamless and memorable—where thoughtful design meets operational excellence.